10 Mistakes Most People Make when Influencer Marketing for Games
News and Articles | March 03, 2022
Influencer marketing for games offers the best return on investment, especially compared with more traditional marketing methods. But, it’s not without its challenges. If you don’t know what you’re doing and go in without a clear goal, then you could just be sinking money into something that brings you no real benefit.
Here at Surpass Agency, we know it can be challenging to get into gamer influencer marketing. That's why we’ve listed some of the most common mistakes we see people making when influencer marketing for games so that you know how to avoid them.
1. No clear campaign goals
Some common goals include awareness, community, and game installs. Without goals, it’s easy to lose track of your campaign and may end up wasting time.
2. Not having a strong CTA (call to action)
A CTA will help you, your influencer, and your audience all take action. It will also help you to measure the progress towards your goals.
3. Focusing solely on views.
Remember, views aren’t everything. You also want to choose an influencer with good audience engagement.
4. Uncertainty about what you want.
Smaller channels tend to reach a more niche and limited audience but experience higher engagement rates. Meta-influencers can reach a wider audience, but the trade-off is lower levels of engagement.
5. Lack of organic content
Not everyone loves ads, and organic content can be a great way to reach audiences who want to spend their money on something that feels authentic.
6. Mismatched content, platforms, and influencers
Believe it or not, some brands partner with influencers before their research is complete. You must check if the platform you are planning to market through matches your target demographic. And what about the influencer? Where are they based, and what is their viewership demographic? Make sure you watch their content to see if it matches your brand and product before beginning any partnership.
7. Not tracking or doing so inaccurately
If you don’t carefully track your gamer influencer marketing efforts, how can you know what is working? It is essential to have a clear and well-considered plan for how to track your performance so you can see what works, what doesn’t, and tweak your strategy accordingly.
8. Sticking to the same old thing
You could miss out on some fantastic potential if you never experiment with your influencer marketing content and strategies. Using the same thing gets boring after a while, and you could be limiting your success by not trying different content.
9. Thinking subscriptions are everything
Some influencers became popular with certain trends or games. As interest in that simmers, so too does their viewership. So make sure you check how many people have actually viewed an influencer's content in the last month or two to see if a channel is still receiving substantial views or if these have dwindled.
10. Poor communication
If you give an influencer poor briefs or don’t communicate promptly, you will never get the best results. It’s essential to be clear about what you want and set expectations. Otherwise, you’ll only end up wasting both of your time and won’t get the results you want.
If you’re still worried about influencer marketing for games, then don’t worry. You don’t have to do it alone. Surpass Agency is here to help. Visit our site or contact us now to find out what we can do for your brand.