MICHEL HARDER

Owner, Surpass-Agency

SURPASS-AGENCY - Michel Harder

SURPASS-AGENCY STORY

Surpass-Agency was founded in early 2021 and is one of the fastest growing Influencer and Paid Media advertising agencies.

In September 2021 there are a total of 8 Managers and the team keeps growing rapidly.

Founder Michel Harder has 5 years of experience in the field of Influencer Marketing.

Surpass-Agency provides professional consulting and management of Influencer Marketing Campaigns in the gaming, the fashion and the lifestyle sector.

The Agency provides service just as Influencer research, Influencer advises, campaign planning, creative strategy planning, campaign execution, tracking and reporting.

The Team includes native German, native Spanish, native French and native American Managers, which gives Surpass-Agency the exceptional opportunity to have an expert in each of these markets when it comes to planning a campaign for a client.

Surpass-Agency has a portfolio of over 10,000 Influencers across 5 different countries on YouTube, Twitch, TikTok and Instagram - we are indeed an all around Influencer Marketing Agency, providing each of our clients with a personalized and individual marketing approach for their product and their KPI.

Surpass-Agency is an Influencer Marketing Agency also providing commercial video production, model management and paid media advertising.

"Each brand and product needs a completely individual and customized approach in order to succeed in Influencer Marketing and Online Marketing. Surpass-Agency is doing exactly this - offering each client an individual and customized solution for their KPI."

Our History

  • Surpass-Agency was founded by Michel Harder, at this point Michel has 4 years of valuable experience in the niche of Influencer Marketing and Content Creator Management on YouTube.

  • Josef joins Surpass as the Chief Marketing Officer and makes the team two Managers. In the same month Surpass performs its first large campaigns and reaches over 2,000,000 unique impressions on their first Influencer Marketing Campaigns on YouTube.

  • Til Harder & Jay Velasco join Surpass-Agency as Campaign Managers making the team grow to four people. During May Surpass does also get to establish meaningful relationships with different top gaming publishers for their Influencer Marketing activations showing a bright future to come.

  • With the start of June Surpass Campaign views on break 7,500,000, while the Agency grows Belá Schulsinger joins the team as an additional Campaign Manager making the team grow to five people in just three month.

    Towards the end of June Louis Silva joins Surpass as an additional Campaign Manager, growing the team to six people. At the same time, with the new promotions published during June the overall impressions on our Campaigns surpass 15,000,000.

  • During July Surpass has focused on covering the French, Spanish and Italian Market with native experts creating valuable partnerships with Influencer Managers and Agencies in those countries to assure our clients experts and competitive prices when it comes to partnership in these countries. The total views on promotions surpass 40,000,000 during the months of July.

  • During August Surpass team grows to 8 members, a full-time Graphic Designer joins the board and multiple assistants help each Campaign Manager to fulfill his tasks properly and boost efficiency.

    Surpass launches its largest campaigns, advertising mobile games and tech-products in Germany, France and the United States. The Campaign impressions grow by 50% to 60,000,000.

  • Our Team continuous to work on exciting campaigns around the globe. New clients and business friendships are made, new interviews are going on.

    During these two months the team grows to 9 great people, with Jana Amodeo joining Surpass as the Overseas Business Development Manager.

    During September and October Surpass continuous to work on exciting campaigns with long-term and new brands.

  • With the end of November Surpass partnerships with Influencers on YouTube break 100,000,000 views. A new milestone was reached.

    The partnership with world-famous soccer star Jesse Lingard is also an exciting achievement to be collected by the Team.

    Surpass-Agency gets into talent management and signs first management contracts with great content creators in Germany and the USA. Further Talent and Campaign Managers are to be hired, so if you’d like to work with us, don’t hesitate to contact us.

  • To be an amazing year for all of us...

Our Team

We like to work with people that understand the importance of good communication, for brands that have good things to show and belive in what they’re doing.

Michel Harder

Michel Harder

Chief Executive Officer

Cyprus

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Michel Harder

Michel Harder

Chief Executive Officer

Cyprus

Michel Harder, founder at Surpass has been passionate about working in the digital space for the last 6 years.

Growing up on YouTube and Instagram, enjoying digital content, challenges and personal growth Michels place was in the digital world.

Starting to work in Influencer Management and Online Marketing at just 16 years of age he continued his way throughout the Influencer Marketing industry until today, opening his own Influencer Marketing Agency in March 2021.

Surpass is a rapidly growing Agency breaking new milestones every month.

Conor Ferguson

Conor Ferguson

Chief Operation Officer

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Conor Ferguson

Conor Ferguson

Chief Operation Officer

Josef Schalumov

Chief Marketing Officer

Cyprus

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Josef Schalumov

Chief Marketing Officer

Cyprus

Josef Schalumov, Chief Marketing Officer at Surpass has background in Influencer Marketing and digital entrepreneurship.

Communication, marketing and organization count to Josef key skills that he makes use of during this work at Surpass.

Josef is responsible to work with our clients and spread the word of Surpass to the world.

Being the first member to follow Michel in the Team he has been a part of Surpass since April 2021.

Elias Malki

Head of Business Development (DACH)

Dusseldorf, Germany

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Elias Malki

Head of Business Development (DACH)

Dusseldorf, Germany

Elias is the Head of Business Development (DACH) at Surpass.

With over 5 years of experience in communication and sales we can be happy to have Elias in our Team.

Elias has great experience in using his communication and strategy skills in order to present the possibilities and opportunities of Influencer Marketing to new brands.

He helps to introduce brands to Surpass and to create amazing Influencer Campaigns connecting the clients needs and KPI’s with our services at Surpass flawless.

Fraser Birch

Fraser Birch

Head of Global Talent

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Fraser Birch

Fraser Birch

Head of Global Talent

Patryk Hasegawa

Head of Twitch Campaigns

Tokyo Japan

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Patryk Hasegawa

Head of Twitch Campaigns

Tokyo Japan

Patryk Hasegawa as the Head of Twitch Campaigns is responsible for the tasks happening on Twitch.

Being a passionate gamer with more than 5 valuable years of experience working on Influencer Campaigns on Twitch, Patryk is a wonderful addition to the Surpass Team. With great skills in communication, strategy and organized planning Patryk keeps an eye on everything that is happening in his task field.

Working on Twitch Campaigns takes a lot of strategic and planning work, because everything is happening live - Patryk has mastered this skill besides other valuable aspects that help Surpass master challenges and grow.

Rafaela Ribeiro Barreto

Team Lead LATAM

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Rafaela Ribeiro Barreto

Team Lead LATAM

Rafaela Barreto, Talent Manager at Surpass has been passionate about working and managing content creators on Instagram, TikTok and YouTube for many years. Besides Influencer partnerships Rafaela also worked with Television channels and brands for their TV commercials in Brazil television.

Working with different agencies and creators from Brazil in the past, Rafaela has great experience in communication and strategic planning on behalf of Influencers.

Rafaela is responsible to manage and work with content creators from Brazil for Surpass-Agency, help them with many aspects of their content creator career just as E-Mail communication, partnership and business management, merchandise management and much more. With her great knowledge and experience in marketing and management Content Creators are in very good hands at Surpass with Rafaela.

Jana Amodeo

Business Development Overseas

Hamburg, Germany

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Jana Amodeo

Jana Amodeo

Business Development Overseas

Hamburg, Germany

Jana is multicultural and fluent in Mandarin, English, German and Russian taking care of Oversea Business Development at Surpass.

After finishing her studies at the university of Hamburg Surpass is a great possibility to make use of her fluent mandarin and russian language.

Jana is responsible for the Business Development in Russia and East Asia, introducing brands to the services of Surpass and being a gateway for chinese companies to establish in Europe and Asia.

Jana loves gaming, which makes Surpass an even better company fit for her!

Til Harder

Til Harder

Senior Campaign Manager

Hamburg, Germany

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Til Harder

Til Harder

Campaign Manager

Hamburg, Germany

Til, Campaign Manager at Surpass is attending the university of hamburg finishing his studies.

His passion for the internet, social media and gaming has gotten him into the world of Influencer Marketing with the key tasks of communication, strategy and campaign planning. Til is responsible for making great partnerships with our clients happen while closely working with content creators on YouTube.

Til’s discipline and motivation is a great foundation to make a valuable addition to the Surpass team.

Louis Silva

Campaign Manager

Barcelona, Spain

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Louis Silva

Campaign Manager

Barcelona, Spain

Louis is a happy and motivated individual with valuable experience in the communication, strategy and planning of processes which makes him a great addition to Surpass team. His skills match perfectly with the tasks of a Campaign Manager at Surpass, which is what Louis has been doing successfully the last months.

With fluent Spanish and English Louis is working closely with content creators from different countries for our Influencer Campaigns, establishing new relationships, planning strategies and timelines and working out Influencer Campaigns.

Louis has been working on some great partnerships so far and there is no end to be seen.

Serhii Rozhanskyi

Serhii Rozhanskyi

Business Development Manager

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Serhii Rozhanskyi

Serhii Rozhanskyi

Business Development Manager

Jane Pechenina

Jane Pechenina

Campaign Manager

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Jane Pechenina

Jane Pechenina

Campaign Manager

Ekaterina Firsova

Ekaterina Firsova

Campaign Manager

Germany

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Ekaterina Firsova

Ekaterina Firsova

Campaign Manager

Germany

Details coming soon.

Michael Kozlowski

Graphic Designer

Poland

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Michael Kozlowski

Graphic Designer

Poland

Details coming soon.

Leon Piechaczek

Leon Piechaczek

Campaign Manager

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Leon Piechaczek

Leon Piechaczek

Campaign Manager

Details coming soon.

Raymundo Rocha

Campaign Manager Brazil

Brazil

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Raymundo Rocha

Campaign Manager Brazil

Brazil

Details coming soon.

Renan Gurgel

Renan Gurgel

TikTok Campaign Manager

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Renan Gurgel

Renan Gurgel

TikTok Campaign Manager

Details coming soon.

Max Müller Bueno

Max Müller Bueno

Talent Manager

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Max Müller Bueno

Max Müller Bueno

Talent Manager

Details coming soon.

Candelaria Becerini

Candelaria Becerini

Campaign Manager

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Candelaria Becerini

Candelaria Becerini

Campaign Manager

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Alixander Shaipov

Alixander Shaipov

Campaign Manager

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Alixander Shaipov

Alixander Shaipov

Campaign Manager

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Michael Molla

Campaign Manager

Germany

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Michael Molla

Campaign Manager

Germany

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Margo Ilyasova

Margo Ilyasova

Campaign Associate

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Margo Ilyasova

Margo Ilyasova

Campaign Associate

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Toby Shepherd

Toby Shepherd

Talent Manager

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Toby Shepherd

Toby Shepherd

Talent Manager

Details coming soon.