Are you using Youtube influencer marketing?
News and Articles | June 14, 2022
Youtube is one of America’s largest and most widely used social media platforms. It doesn’t just appeal to one particular demographic, although it is a particular favourite with Gen Z and millennial viewers.
The platform was first launched in 2005 and has gained significant popularity ever since. In the US alone, there are currently over 210 million viewers.
With such a huge base audience, it is no wonder that many brands want to incorporate Youtube influencer marketing into their wider campaign. For those venturing into the world of influencer marketing, Youtube is a platform that can’t be missed.
One of the reasons so many brands choose to use the Youtube influencer marketing platform is because it is established and offers marketers several viable routes for promoting their brand, products, or services.
One of the first things you will need to do is decide on your budget and choose your influencer. Make sure you watch the influencer's content before deciding so you can see if you think they will want to partner with you and to ensure their character suits your brand.
Another benefit of choosing an influencer that matches your business is that a mutually beneficial collaboration tends to feel more genuine than a direct advert. And this authenticity is one of the reasons that influencer marketing is more successful than traditional advertising methods.
Most marketers will build a specific Youtube influencer marketing campaign based on their particular goals.
It may be an introductory campaign that is designed to reach new potential customers. Or, it may be a maintenance campaign that aims to keep people interested and renew brand loyalty. Some will focus on building customers for a particular product or service, while others are more concerned with encouraging brand awareness. You may even create contests with influencers to further up the ante and create excitement.
Whatever Youtube influencer marketing agency you choose, just remember to set clear goals so you can measure success and adjust strategies accordingly.
Check out Surpass if you want specialist help guaranteeing your influencer marketing success.