When you think of Youtube influencer marketing, what comes to mind? For many, it is all about finding the Youtuber with the highest number of followers. But now, it is becoming clear that a Youtuber's following is only a small part of the process.
People are spending increasing amounts of time on social media, and as they do, we can see different platforms rise and fall. Businesses have noticed these trends and have found a way to capitalise on trending interests.
Marketers want to choose influencers with many followers and good engagement rates. How else can they reach the audience they need with the marketing campaign?
Youtube is one of America’s largest and most widely used social media platforms. It doesn’t just appeal to one particular demographic, although it is a particular favourite with Gen Z and millennial viewers.
Youtube has the most users out of any other social media platform worldwide. If you have considered influencer marketing, Youtube is probably one of the first platforms to come to mind.
Have you ever wondered about influencer marketing? If you have, you’ll probably have thought about whether you should do it in-house or hire one of the best influencer marketing agencies to help you on your way.