Do you Really Need the Help of a Top Influencer Marketing Agency?

News and Articles | March 10, 2022

Have you ever wondered about influencer marketing? If you have, you’ll probably have thought about whether you should do it in-house or hire one of the best influencer marketing agencies to help you on your way.

It’s one of the newest and fastest-growing marketing fields. If you are interested in expanding your business, you have probably considered the possibilities of influencer marketing.

Some businesses choose to go it alone and leave the job to their current marketing team, but is this what you should be doing? 

Top influencer marketing agencies might just be worth a second thought. Influencer marketing is not the same as other more traditional marketing methods, and it can be time-consuming when you first start.

Influencer marketing without an agency

Influencer marketing without an agency is challenging but not impossible. If you want to go down this route, be prepared to spare extra time and manpower for the task.

As your marketing team likely won’t know the influencer marketing scene too well, there will be plenty of preparation work needed before they can sink their teeth into the campaign.

First, you will need to work out which platform you concentrate your efforts on? Does your target audience mainly use Youtube and Instagram, or are they more commonly found on Twitch? 

Once you know which platform you want to focus on, you will need to work out which influencer is the right fit for your business and products. Bear in mind that it takes time to get in touch with popular influencers. You will often have to discuss the proposition with managers first.

You will also need to watch the influencer’s content to make sure it suits your brand, and don’t forget to check facts such as how many subscribers a channel has and how many average views each video gets to make sure engagement rates are real.

When you have all of this sorted, you can start to discuss and plan your campaign.

Working with top influencer marketing agencies

As you can see, there are many hurdles to contend with when you are influencer marketing, especially if you are new to the business.

The main benefit of working with one of the best influencer marketing agencies is that they will help you achieve more for less.  

For instance, influencer marketing agencies like Surpass already have many influencer contacts. They can help you immediately connect with an influencer who suits your brand and campaign. There will be no need to waste time trying to find and build relationships since the agency has already developed these contacts. 

And as with any expert, top influencer marketing agencies will more easily be able to spot fake engagement and potential mismatches. They know what works and what doesn’t. They can help you skip chunks of the trial and error stage.

Influencer marketing offers remarkably high returns on investment. They are one of the lowest cost marketing strategies to implement and provide great returns. Surpass Agency will help you get more from every penny you spend.